Premium Print.
NYC Speed.
NYC Commercial Printing Company since 2009
Digital printing, offset printing, and large format printing in New York City. Rush printing available. No outsourcing — every print job finished in-house.
Quote response within 2 hours during business hours
Trusted by industry leaders

Our Capabilities
NYC Print Shop Services
Full-service commercial printing power in the heart of New York City. From a single rush business card to multi-thousand-piece offset runs, every service below is produced in-house, so your project never leaves our control.

Fast Turnaround
Digital Printing
Business cards, brochures, flyers, and variable data campaigns. Rush pickup available.

Pantone Color Matching
Offset Printing
Precise Pantone matching and premium paper stocks for catalogs, magazines, books, and annual reports. G7-calibrated for consistent color across every run.

Wall-Scale Formats
Large Format
Banners, building wraps, in-store displays, and signage with professional installation available.

Premium Touch
Specialty Finishing
Foil stamping, embossing, die cutting, laminating, and soft-touch coatings for every printed piece.

All In-House
Book Binding
Perfect bound, saddle stitch, hardcover, wire-o, and spiral binding with total quality control.
Why Choose Us
Why NYC Businesses Choose VSL Print for Commercial Printing
From global brands like Porsche, Belvedere Vodka, and Gucci to Broadway productions, NYC companies trust VSL Print for color accuracy, fast turnaround, and accountable in-house production.
Family-owned and founded in 2009, VSL Print (formerly Varick Street Litho) runs every step of production under one roof in New York City. Offset, digital, large format, finishing, and bindery all live in the same building, which means tighter color control, fewer handoffs, and the ability to turn rush jobs without shipping work to outside vendors. Our G7 color calibration keeps brand colors consistent from the first proof to the final reprint.

In-House Production
Complete In-House Printing
Design, prepress, print, finish, bind, and install — no outsourcing, no handoffs. Our New York City print shop houses digital presses, sheetfed offset presses, oversized large format printers, finishing equipment, and a full bindery, giving us complete control from first proof and press check to final delivery across NYC and nationwide.

Rush Printing
Rush Printing NYC
NYC moves fast. So do we. Rush digital printing on most orders, plus rush offset and large format when the deadline is tight.

G7-Calibrated Color
Color You Can Repeat
Our presses are calibrated to G7 standards, aligning gray balance across every device. The color you approve on a proof is the color that comes off press — and reprints match the originals, run after run.

As Seen on TV
Featured on CNBC's The Profit
Watch how Marcus Lemonis helped transform VSL Print (formerly Varick Street Litho) into a New York City commercial printing company.
Case Studies
Client Case Studies:
Real NYC Projects
From Wall Street to Broadway, see how we help NYC's leading brands make an impression.
Commercial Printing NYC
Full-Service Commercial Printing in New York City
VSL Print is a family-owned commercial printing company in New York City, producing digital, offset, and large format printing for businesses across NYC since 2009 — all under one roof.
Every job runs through our own pressroom, so your work never waits in an outside vendor's queue and a single team stays accountable from file to finished product. That in-house model is what lets us hold fast, rush deadlines that most New York City printers have to outsource.
We produce the full range of print products NYC companies rely on — business cards, brochures, catalogs, postcards, presentation folders, booklets, signage, and custom packaging — in both standard and custom sizes. Beyond printing, our in-house team also offers graphic design, direct mail, and finishing such as foil stamping, embossing, and binding, so you can order everything in one place and keep every piece consistent.
Choosing the right method comes down to quantity, stock, and timing. Digital printing is the fast, cost-effective choice for short runs and variable data; offset printing delivers the highest quality and exact color for larger runs with precise Pantone matching; and large format handles signage, banners, and displays. Our G7 color calibration ensures the color you approve on a proof is the color you get on press — and again the next time you reprint — so your brand holds to a single standard.
From global brands like Porsche, Gucci, and Morgan Stanley to local studios, agencies, and nonprofits, we provide the same in-house quality control on every order. Standard products like business cards and flyers are easy to start and can be ready on a fast rush timeline, while larger catalog and signage programs are scheduled around your deadline.
As a New York City printer, we know how the city works: tight timelines, demanding brands, and no room for error. Whether you need a single rush order or a recurring print program, you work directly with the people who produce your job and get reliable quality, fair pricing, and honest turnaround estimates.
Ready to print? Request a free quote and we'll map out the fastest, most cost-effective path for your project.
Get a Free QuoteCommon Questions
NYC Printing Questions Answered
Get answers to common questions about our commercial printing services, paper stocks, proofing, turnaround times, and finishing capabilities. As a family-owned NYC print shop founded in 2009, we handle digital, offset, large format, and bindery work entirely in-house, so you deal with the people who actually produce your job. Can't find what you're looking for? Call us at 646-843-0800 or visit our NYC print shop.
Digital printing is ideal for short runs (under 500 pieces), variable data projects, and quick turnaround needs. It's cost-effective for smaller quantities and allows for personalization. Offset printing delivers superior color accuracy and consistency for larger runs (500+ pieces) with precise Pantone matching. It's more economical at higher quantities and offers a wider range of paper stocks and specialty inks. Our NYC printing team can recommend the best method for your specific project during a free consultation.
Yes, VSL Print offers rush printing in NYC across digital, offset, and large format work, with expedited scheduling to hit tight deadlines. Our NYC print shop handles rush printing orders without outsourcing, maintaining quality control throughout the process. Contact us at 646-843-0800 to discuss your rush printing needs.
We accept all standard print-ready file formats including PDF (preferred), AI, EPS, PSD, INDD, and TIFF. For best results, submit press-ready PDFs with fonts outlined, images at 300 DPI minimum, and appropriate bleed (typically 0.125" for most print projects). Our prepress team can also work with native design files and provide file preparation assistance if needed.
Yes, VSL Print specializes in precise Pantone (PMS) color matching through our commercial offset printing services. We can match any Pantone color in the Solid Coated and Uncoated libraries, as well as metallic and fluorescent colors. For digital printing, we achieve very close Pantone approximations using our calibrated digital presses. We recommend a press check for color-critical projects to ensure exact brand color matching before the full print run.
Yes, VSL Print provides professional installation services throughout New York City for all types of signage and large format graphics. Our installation team handles building signs, window graphics, wall murals, vehicle wraps, retail displays, trade show graphics, and banner installation. Having printing and installation under one roof ensures quality control from design through final installation across Manhattan, Brooklyn, and the tri-state area.
Turnaround time depends on quantity, complexity, and finishing requirements such as binding, laminating, or die cutting, and we confirm the production schedule with your quote. Rush service is available on most offset printing projects when a deadline is tight. Contact us with your project details for an accurate timeline and printing quote.
VSL Print offers a comprehensive range of specialty finishing services including foil stamping (gold, silver, custom colors), embossing and debossing, die cutting, spot UV coating, soft-touch lamination, and edge gilding. All finishing is done in-house at our NYC shop, which means faster turnaround and better quality control. These premium finishes are perfect for business cards, invitations, packaging, and high-end marketing materials.
Yes, we offer rush business card printing in NYC for standard digital prints. Specialty business cards with finishing such as foil stamping, embossing, or die cutting take longer, and we confirm the schedule with your quote. We stock a wide variety of premium card stocks including cotton, linen, and extra-thick options. Visit our NYC location or call 646-843-0800 for rush business card printing.
We stock a deep range of papers to match the feel and function of each project. Common options include 80 lb and 100 lb gloss, silk, and uncoated text for brochures and catalogs; 100 lb and 130 lb cover for postcards, presentation folders, and rack cards; and 14 pt to 32 pt card stock for business cards. We also carry textured and specialty stocks such as cotton, linen, felt, and recycled sheets. If you're unsure which weight suits your piece, we can send physical paper samples or a printed dummy so you can feel the stock before committing to a full run.
Every order begins with a digital PDF proof so you can review layout, copy, image placement, and trim before anything goes to press. For color-critical and offset work, we recommend a hard-copy proof or an on-site press check, where you approve color directly at the press under controlled lighting. We hold production until you sign off on the proof, which prevents costly reprints and ensures the final piece matches your expectations. Proofs are the best opportunity to catch typos, bleed issues, and low-resolution images.
Yes, VSL Print is G7-calibrated. G7 is a calibration methodology that standardizes gray balance and tonal response across presses and proofing systems. In practice, calibration means the color you approve on a proof reproduces consistently on press, and that a job reprinted weeks later matches the original run. For brands that depend on consistent corporate colors across business cards, packaging, signage, and collateral, G7 calibration keeps your identity looking the same on every printed surface.
Yes. Our large-format department prints banners, posters, foam board displays, retractable stands, window and wall graphics, vehicle wraps, and trade show backdrops on rolls in oversized formats. We print on vinyl, mesh, fabric, adhesive films, rigid substrates, and backlit media, with lamination and contour cutting available for durability and custom shapes. Because printing, finishing, and installation all happen under one roof at our NYC shop, we keep tight control over color and deadlines for retail rollouts, events, and environmental graphics across NYC.
Yes. We offer recycled and post-consumer paper stocks, soy-based and vegetable-based inks, and aqueous coatings as lower-impact alternatives to conventional finishes. Running offset for the right quantities reduces waste per piece, and producing everything in-house cuts the shipping footprint that comes with outsourcing. If sustainability is a priority for your brand, let us know during your quote and we'll recommend stocks, inks, and run sizes that balance environmental goals with budget and turnaround.
You can request a quote online, by phone at 646-843-0800, or by visiting our shop at 239 West 29th Street. To get an accurate estimate quickly, include the finished size, quantity, number of ink colors or full-color (CMYK), paper stock or weight, any finishing such as folding, binding, laminating, or foil, and your in-hands deadline. If you already have artwork, attach a press-ready PDF so our prepress team can confirm bleed, resolution, and color setup. Most quotes are returned the same business day.
Yes. Our large-format department prints banners, retractable and pop-up stands, foam-board signs, window and floor graphics, and full trade-show backdrops. We print on substrates from gloss and matte photo paper to rigid board, adhesive vinyl, and mesh for outdoor use, and we finish in-house with grommets, pole pockets, hemming, and contour cutting. For trade shows and events we can match a deadline-driven schedule and coordinate installation across Manhattan.
We do. Beyond printing postcards, brochures, and self-mailers, we can manage list processing, variable-data personalization, addressing, sorting to qualify for postal discounts, and delivery to the post office. Running print and mail under one roof keeps your campaign on a single timeline and avoids shipping finished pieces between vendors.
Our shop is at 239 West 29th Street in Midtown Manhattan, and we serve clients across all five boroughs with pickup and courier delivery. Because we handle files remotely, we also work with clients throughout the tri-state area and ship completed jobs nationwide. Local clients are welcome to visit Monday through Friday, 9 AM to 7 PM.
Get Your NYC
Printing Quote Today
Request a quote — we confirm within 2 business hours and send detailed pricing within 24. Walk-ins welcome at our NYC print shop location.


