Print Products
Print Products NYC
Everything you need. Printed beautifully.
From business cards to building wraps, we produce the commercial print products NYC businesses rely on.
Trusted by industry leaders
Product Categories
Every product is printed and finished in-house at our New York facility, so a single team controls color, stock, and finishing from file to delivery. VSL Print — formerly Varick Street Litho — has been a family-owned NYC shop since 2009, running offset, digital, and large-format equipment under one roof. That keeps proofs consistent, turnaround fast, and quality accountable to one point of contact.
Browse the categories below, or jump straight to a popular product above. Not sure which stock, size, or finish fits your project? Send us your artwork and we'll recommend the right approach for your quantity, deadline, and budget.
Why VSL Print
We've been a working NYC print shop since 2009, and our equipment, color standards, and finishing all live in one building. That combination is why clients trust us with deadline-driven runs and detail-heavy brand work alike. VSL Print has produced printing for Broadway and theater productions and for brands including Meta's Ray-Ban, Touchland, and Belvedere Vodka, and was featured on CNBC's The Profit with Marcus Lemonis.
Rush Printing
Rush options are available on select products for urgent deadlines. Tell us your in-hands date and we will confirm the schedule.
No Minimums
Print exactly what you need. From 1 piece to 1 million, we scale to your requirements.
Premium Finishing
Foil stamping, embossing, die-cutting, soft-touch lamination, and specialty coatings.
Expert Design
Our in-house design team can create or optimize your artwork for print.
G7 Color Standards
G7 calibration keeps brand colors consistent across offset, digital, and large-format runs.
100% In-House
Offset, digital, large format, finishing, and bindery all happen under one roof.
How Your Job Gets Printed
The right press depends on quantity, stock, and turnaround. We run three production methods in-house and match each project to the one that delivers the best color, cost, and speed. If you're unsure, our team specs it for you when you request a quote.
Offset Lithography
Sheet-fed offset for large runs where unit cost and color fidelity matter. Ideal for catalogs, brochures, and corporate stationery printed on premium uncoated, gloss, or silk stocks.
Best for 500+ pieces
Digital Printing
Toner and inkjet digital presses handle short runs, variable data, and rush jobs with no plates. Perfect for business cards, flyers, and personalized direct mail.
Best for 1-500 pieces
Large Format
Wide-format flatbed and roll-to-roll output for banners, posters, window graphics, and rigid signage on vinyl, foam board, acrylic, and fabric.
Up to building-wrap scale
Stocks, inks, and turnaround
Standard card stocks run 14pt and 16pt in gloss, matte, or silk lamination, with 32pt ultra-thick and 100% cotton available for premium business cards. Text-weight and cover papers span coated gloss and silk, smooth uncoated, kraft, and recycled options. We print full CMYK process color plus Pantone spot inks for exact brand matching, and finish with aqueous, UV, and soft-touch coatings. Rush production covers business cards, flyers, postcards, small posters, and basic booklets; multi-page catalogs and custom packaging follow a longer production schedule that we confirm with your quote, with rush available when a deadline demands it.
Premium Finishing Options
Specialty finishes turn a printed piece into something people keep. From subtle soft-touch lamination to bold foil stamping, our in-house bindery handles every step, so finishing never gets shipped to an outside vendor or adds days to your timeline. The same care that goes into work for brands like Porsche, Gucci, and Belvedere Vodka goes into every order, whatever the size.
- Foil stamping in gold, silver, and custom colors
- Embossing and debossing for texture
- Soft-touch lamination for premium feel
- Spot UV coating for contrast
- Die-cutting for custom shapes
- Edge painting for colored edges
Print Products NYC
Print Products for New York City Businesses
From a single set of business cards to a citywide catalog program, we print the full range of products New York City businesses order: business cards, flyers, postcards, brochures, booklets, catalogs, presentation folders, posters, signage, packaging, invitations, and direct mail. Each product comes with real options — sizes, stocks, finishes, and quantities — so the piece fits the job rather than forcing the job to fit a template.
Every product is printed in full color on our digital and offset presses, with G7 color standards color that stays consistent across reprints and across formats, so your business card, brochure, and banner all match. We print standard sizes for fast, economical turnarounds and custom sizes when a design calls for it, and we will recommend the format and stock that give the best result for the budget.
Finishes are where a printed product earns a second look. Soft-touch and gloss lamination, spot UV, foil stamping, embossing, die-cutting, edge painting, and rounded corners are all produced in-house, so adding a premium finish does not mean shipping the job to an outside vendor or adding days to the schedule. Whether you need a clean, standard product or a high-touch piece with multiple finishes, it is handled under one roof.
Ordering is meant to be easy. Many standard products — business cards, flyers, postcards — can ship on a rush turnaround, and larger jobs are scheduled around your deadline. Send a print-ready file or let our in-house design team build it, request a quote, and you will have clear pricing and turnaround before you commit. There is no minimum, so a proof of one and a run of ten thousand are both easy to order.
New York City studios, agencies, retailers, restaurants, real-estate firms, and nonprofits use us for the products that carry their brand, and the same in-house team handles design, print, and finishing on every order. Whatever you need printed, send your files or request a free quote and we will produce it fast, in full color, and finished exactly the way the project needs.
Questions
Print Products FAQ
Common questions about products, sizes, finishes, turnaround, and ordering at our NYC shop.
Need more help? Call us at 646-843-0800
We offer 14pt and 16pt gloss/matte, 16pt silk laminated, 32pt ultra-thick, 100% cotton, and specialty papers including kraft and recycled options.
Rush printing is available for business cards, flyers, postcards, small posters, and basic booklets. The earlier in the day your files arrive, the more scheduling flexibility we have.
Yes, we produce custom boxes, gift packaging, mailer boxes, and labels with die-cutting, embossing, and specialty coatings.
Our in-house design team offers brand identity, layout, photo retouching, and print-ready file preparation. Consultations are complimentary for print customers.
Supply a press-ready PDF/X with 0.125 inch bleed on each edge, a 300 DPI minimum for images, and all fonts outlined or embedded. Build color in CMYK rather than RGB, and flag any Pantone spot colors so we match them precisely.
Both, in-house. We run sheet-fed offset for longer runs that benefit from lower unit cost and the broadest stock selection, and digital presses for short runs, variable data, and rush jobs. We recommend the right method for your quantity and budget at quote time.
Yes. As a G7-calibrated shop we calibrate to a shared gray balance standard so neutrals and brand colors stay consistent across offset, digital, and large-format output. We also print Pantone spot colors for logos that demand an exact match.
Aqueous gloss and matte, soft-touch (velvet) lamination, spot UV, and full-flood UV, plus foil stamping, embossing, debossing, die-cutting, and edge painting. Finishing is handled by our own bindery, so it does not add outside-vendor lead time.
We are based at 239 West 29th Street in New York with local pickup and courier delivery across NYC, and we ship completed orders nationwide. Rush options are available on local jobs.
Ready to get started?
Get a free quote in minutes. Rush turnaround available on select products.